A brand experience and business design firm in Vietnam
We are a multi-disciplinary business design firm. We research, design, connect and launch new businesses.
We do two things: We consult & we own and operate. We design, fund, and build new businesses. Our team members also have 15 years experience in consulting Real Estate Developers, Manufacturing, Logistics, Hotels, Shopping Centers, Retail Brands, Entertainment & Tourism Destinations, and global consumer goods brands. Our team has worked with: Sentosa Singapore, Resort World Sentosa, Shangri-La Hotels, Marina Bay Sands, Singapore Airlines, Changi Airport, Mana Resorts Vietnam, CT.Group Food – Barworks Vietnam, Phu My Hung, Savills Vietnam, HB Group – New Hoi An City, Novaland Vienam - Sunrise City, Uber Vietnam, Mc Donalds, Mitju Singapore, Atlas Sound & Vision, Port & Porters Travel, Dullwich College International, HDB Singapore, Phu My Hung, Ephraim Engineering, Olam Vietnam, Volkswagen, BlueScope Steel Vietnam, Non Trach Business Parc, Uniglobal Logistics, and many more.
Our multidisciplinary team allows us to research and design innovative businesses solutions and solve business problems in practical ways.
Our local network is wide. When matching business partners, we draw from our international experience in quantitative and qualitative research, business strategy and workshop facilitation, to help build lasting partnerships for our clients. Stakeholder alignment is our strength. Our co-creative workshops and meeting facilitation has helped numerous businesses transition through complex projects and negotiations. Aligning stakeholders across different industries and cultures is our forte.
We intergrate 3 dimensions to deliver holistic business solutions
We create customer journeys and transform them into customer loops
The user journey has long reigned as a keystone of experience design and marketing. As we move into a multi-channel world, where brands are advertising, providing content and entertainment, and engaging in online conversations with customers, the journey will be replaced by a loop in which each interaction strengthens the bond between brand and consumer. The goal is to be constantly be part of consumers live, keep talking to them and bring consumers back to the point of sale, encourage them to bring and recommend their friends, and offer them multiple synergistic products of services over time. A loop.
We have applied these principles for clients in B2B industries like logistics, distribution, and consumer good brands, real estate projects, hotel brands, Airlines, electronics retailer, fashion retail brands, and many more. We also apply these principles into business matching and business process-design to create alignment and integration between B2B partners and teams.
Our Incubator Business
With deep expertise in research, business strategy, partnership-development, operation, and brand marketing we launched and operate a number of own businesses, including F&B chains, import-export trading, real estate, and retail products.
We consult a number of businesses in the area of experience design, service excellence, brand strategy, and marketing. We also consult on operational challenges, systems- and process-design.